Why A Whole New Blog?

That’s a very good question actually. Why a whole new blog? Why start completely over?

If you’re brand new here, let’s start at the beginning, my name is Kristine and I’ve been a food and lifestyle blogger over at Kristine in between for years and years now. I started out blogging in 2009 mostly about my kids, then food and life, then primarily baking and holiday decor, and then occasionally crochet afghans (random, eh?), but lately I’ve just been recirculating my content from the last few years because I’ve felt…uninspired.

In effort to find my way, I brought in the big guns, my (extremely logical, analytical, and business-minded) husband of 20 years, Jay. We talked about the difference between doing something you love and doing something because it’s what you’ve been doing. He suggested that maybe I think about one thing I am truly passionate about and go from there.

So I thought about it. A lot. What am I passionate about? Is it blogging? I do love blogging, and the photography, and the baking…but am I passionate about all of it? I decided that the answer to that question was no. I’m partial to one thing. Baking cookies, I kept coming back to cookies!

And the more I thought about it, cookies have always been my thing.

When I have writers block at Kristine in between, what do I blog about? Cookies. When I need a post done quickly, what do I make? Cookies. When I get asked to guest post on another blog, what recipe do I create? A cookie one. When I need to ‘stress bake’ or bake just for fun, what do I bake? Cookies. Always cookies. And to top it off, my fondest baking memories are of making cookies.

Things started to become really clear. I had a moment, so-to-speak…and then I had an idea. An idea that was bigger (and also smaller in a weird way) than Kristine in between.

She Bakes Cookies.

As my original blog Kristine in between grew, it took on it’s own identity; which is wonderful and what I thought I always wanted, but the more I grew as a blogger, I found that my audience there was not my target audience for the direction I wanted to go (cookies!). So instead of jumbling up that blog by rebranding and trying to turn my crocheters into cookie lovers, I’m starting fresh (not over, haha), but don’t worry, Kristine in between and all of it’s goodness will still be there and I’ll still update it occasionally.

Here at She Bakes Cookies, you’ll find everything cookies. Recipes, cookie baking tips and articles, baking how-to’s, and hopefully even a Facebook live bake-along series and some instructional videos (I have BIG plans – you’ll definitely want to stick around!).

The thing I’m most excited about though, other than baking tons of cookies of course, is the fact that you’ll know exactly what you’re going to find here. It’s cookies. She Bakes Cookies is all about cookies. My message is (finally) crystal clear!

And just so you know, I’m still random old me; I’m not claiming to be a cookie expert by any means, but I’ve been told I bake a darn good cookie. I plan on baking all kinds of cookies, sharing recipes, and connecting with people who love cookies too. In fact, I hope I can also learn some things along the way. I even started a Facebook group just for that. I hope we can connect and get to know each other better there!

So that’s the deal, the long-ish, drawn out version of why a whole new blog. I’m finally following my passion for cookies and I’m super excited about it!